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If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners.

You can open and operate this low-cost start-up business from home, if you have a private home office where you can meet with potential clients to discuss their dating needs and preferences. Research the dating industry to get an idea of the types of services and products these businesses offer to people who are navigating the dating scene.

This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.

"If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.

Now there’s experimental evidence that single women are particularly drawn to other people’s partners, according to a report in the Journal of Experimental Social Psychology by two social psychologists, Melissa Burkley and Jessica Parker of Oklahoma State University.After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people."These ads have the potential to go viral," says James.The Lovebug package comes with dating advice to attract a wider pool of respondents, and generates more leads.

The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign.

Men tend to find our theory mildly amusing while women find it very, very vexing. But in reality, they behave as if they were the biggest subscribers to the theory.

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