Classic FM Romance is the trusted online dating service for classical musical lovers.We want to find you romance, companionship and friendship based on your interests, hobbies and music taste.The relationship that Today FM has with its audience would be key in building trust with an online dating brand, to this end we needed on-air talent to voice ads and talk about the product on-air to reinforce the message and alignment with the Today FM brand.UK research (Mintel, 2015) also showed that dating events were of particular importance in encouraging paid members and increasing loyalty and long-term users.Based on this, we knew we needed to launch at this time to capture this surge.
When a man can love a woman in a playful, honest way, the opportunities for equality and friendship are endless. He’s open to new ideas, new places and new concepts. He isn’t hardened by judgement or sheer reluctance. You couldn’t possibly laugh as hard with someone else if you tried. is Ireland’s newest dating website and it demonstrates a commercial opportunity that developed from our deep understanding of the audience and their interests, particularly around dating and propensity for online dating.